Job Title: Senior Media Buyer
Location: Egypt, Cairo, Maadi
Job Type: Full-Time (On-site)
Job Overview:We are seeking a highly skilled and strategic Senior Media Buyer to lead our paid media campaigns for a digital marketing agency. The ideal candidate will have a strong background in managing multiple client accounts, executing cross-channel digital media buying strategies, and optimizing campaigns for maximum ROI. You will be responsible for planning, negotiating, and executing high-budget media purchases while staying ahead of industry trends and ensuring client satisfaction.
Key Responsibilities:- Develop, implement, and manage media buying strategies across digital channels for multiple clients, including but not limited to social media, search, display, programmatic, and video advertising.
- Analyze campaign performance data and adjust strategies to improve ROI, CTR, and conversion rates for various clients.
- Negotiate media buys with vendors, agencies, and publishers to secure competitive pricing and advantageous placements.
- Oversee and allocate campaign budgets efficiently to maximize results across different client portfolios.
- Monitor industry trends, audience insights, and competitive strategies to optimize media investments.
- Collaborate with creative, content, and analytics teams to ensure alignment on campaign objectives and messaging tailored to each client.
- Implement A/B testing methodologies to improve performance and engagement.
- Prepare and present detailed reports on media performance, insights, and recommendations to internal teams and clients.
- Ensure all media buying activities align with brand guidelines, compliance standards, and client expectations.
Qualifications & Requirements:- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 3+ years of experience in media buying, preferably in a digital marketing agency setting, with a focus on digital channels (Google Ads, Meta, TikTok, YouTube, etc.).
- Expertise in media planning, negotiation, and analytics tools (Google Analytics, Meta Business Suite, DSPs, etc.).
- Strong analytical skills with the ability to interpret complex data and optimize campaigns accordingly.
- Experience managing multiple clients and handling large-scale budgets with a data-driven approach.
- Excellent negotiation, communication, and client relationship management skills.
- Ability to thrive in a fast-paced, results-driven agency environment.
- Familiarity with emerging media trends and new digital advertising technologies.
Preferred Qualifications:- Experience with programmatic media buying and demand-side platforms (DSPs).
- Knowledge of performance marketing, retargeting strategies, and conversion rate optimization.
- Certifications in Google Ads, Facebook Blueprint, or similar platforms.
- Proficiency in Excel, Looker Studio, or other data visualization tools.
- Understanding of attribution models and marketing mix modeling.
- Experience working with influencer marketing and affiliate networks.
- Background in direct response advertising and lead generation campaigns.
- Experience in the Gulf field, especially in the medical field.
