Senior Media Buyer

Company Description

MAX GROUP is a leading corporate in the Middle Eastern fitness industry, offering a range of projects and services for both women and men. Originating as a training initiative for women, it has grown into a renowned scientific fitness community with over three million active members. Established in 2017 by experienced coach Mina Samir, MAX GROUP has expanded into five branches under the leadership of Dr. Mirna Michele, a seasoned businesswoman. In addition to the Max Gym franchise, MAX GROUP has launched the Maixa Application and online Project to provide accessible diet and fitness tools worldwide. Furthermore, Max Academy trains and empowers certified coaches and nutrition specialists, emphasizing a scientific approach to fitness and well-being.

Role Description

This is a full-time, on-site role based in Cairo, Egypt, for a Senior Media Buyer. The Senior Media Buyer will be responsible for planning, strategizing, and executing media purchasing campaigns to achieve business goals. Daily tasks include negotiating contracts with media vendors, analyzing campaign performance, and optimizing investments to maximize returns. Collaboration with internal teams to align media strategies with marketing objectives and maintaining strong vendor relationships will also be key responsibilities.

Qualifications

• Experience in Media Planning and crafting effective Media Strategies
• Strong Analytical Skills to measure media campaign effectiveness and optimize performance
• Expertise in Media Buying, including negotiation with vendors and budget management
• Excellent Communication skills to collaborate with internal teams and external stakeholders
• Attention to detail and ability to manage multiple tasks efficiently
• Proven experience in a similar role, ideally in the fitness or health industry, is a plus
• Bachelor's degree in Marketing, Business, Advertising, or a related field is preferred but not required

Location: Nasr City, Abbas Elakkad