Senior Specialist, Digital Channels & Communities (External Comms Dept)

JOB PURPOSE

Managecreative digital contentforboth external and internal communications purposes,and keep the Companyu2019s digital platforms (e.g.,intranet, website, social mediachannels, screen kiosks) up to date by postingapprovedrelevant content.

KEY ACCOUNTABILITIES

Digital Communication

• Manage digitalcontentacross the Company for both external (e.g.,website,social media channels) and internal (e.g.,intranet, digital screens, events)communications purposes.

• Lead themaintenance of the Companyu2019sPhoto Archive System to ensure records of graphics produced in the past are available when needed.

• Continuously update and enhance the Companyu2019s intranet and website content in line with quality requirements to ensure relevant information ispublishedin time. This includes ensuring that all links are updated and manage the administration of messages and other service links to ensure communication ofaccurateinformation.

• Manage andmaintainthe Companyu2019s corporate SMS tool.

• Continuously update the Companyu2019s digital screen kiosk advertisements / displays, ensuring current and relevant advertisements / information is displayed.

• Leverage employee engagement with the Companyu2019s digital media channels (i.e.intranet) by developing and implementing communication activities that drive traffic / hits.

• Monitor digital channels, analyse end-userbehaviourand recommend improvement actions to increase readership,impactor user-friendliness.

• Pitch social media feeds to ADNOC Group Communications for consideration.

• Stay abreast with emerging trends and best practices and make recommendations as to which of them can support achieving the Companyu2019s goals and interests.

• Write and edit material for the Companyu2019s electronic multi-media products, while ensuring accuracy and completion.

• Prepare and extract various news summaries and articles of interest to the Company from local and international newspapers concerning political,economicor social development for distribution to the management.

• Contribute to the selection graphics, such as drawings, diagrams, pictures, and charts to illustrate manuscript and conform to space and subject matter requirements.

• Research andidentifynew opportunities to drive digital growth and content strategies. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Stayup-to-datewith emerging digital marketing trends and technologies

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS

• Bacheloru2019s degree in Arts,Communications,or equivalent.

• Minimum 2 years of experience in digital content management within a large industrial organization, preferably in the oil and gas industry.

• Excellent arts and graphics visualisation knowledge and skills, attention to detail.

• General understanding ofprogramming and IT systems operations.

• Well versedinvarious graphic designing software,toolsand techniques.

• Project managementandtime management skills.

• Knowledge about UAE laws and regulations, as well as local customs and protocol.

• Excellent English and Arabic language skills.