Social Media & Content Coordinator

Company Overview

Instinkt is a safety innovation company focused on redefining how people prepare for emergencies.

We design thoughtfully developed life-safety solutions that make preparedness more intuitive and accessible for modern environments, equipping individuals and organizations with the essential tools to respond effectively in critical situations.

Headquartered in D3 Dubai, INSTINKT operates at the intersection of design, human behavior, and safety innovation, building a new category we callAssurance Wear.

Role Overview

We are looking for a creative and organized Social Media & Content Coordinator to support the growth of INSTINKT's online presence.

This role focuses primarily on Instagram and LinkedIn, helping plan, create, and manage content while working closely with the founders to shape messaging, ideas, and campaigns.

The ideal candidate is hands-on, creative, and proactive, comfortable shooting content, editing short videos, and helping translate ideas into engaging posts.

Responsibilities

Social Media Management

Manage and schedule content across Instagram and LinkedIn

Maintain a consistent brand tone and visual style

Monitor performance and optimize posts

Content Creation

Shoot and edit content for photos and short-form videos

Create Reels, posts, and LinkedIn content

Assist with basic graphic or AI-assisted content creation

Content Strategy

Brainstorm post ideas, topics, and campaigns

Help develop content calendars

Support planning of photoshoots, scripts, and creative direction

Growth & Optimization

Execute post boosting and Meta ad promotion

Apply basic SEO and hashtag strategies

Track engagement and recommend improvements

PR & Brand Alignment

Coordinate with the PR team to ensure messaging and positioning remain aligned

Support the amplification of PR announcements, press features, and brand narratives across social channels

Ensure that social media content reflects INSTINKT's overall communication strategy

Collaboration

Work closely with the founding team to:

- develop ideas

- plan shoots

- refine messaging

- test new content formats

Requirements

Experience managing Instagram and/or LinkedIn accounts

Basic content creation skills (shooting & editing)

Familiar with Meta boosting / paid promotion

Understanding of social media SEO, hashtags, and trends

Organized and proactive with planning and coordination

Creative mindset with the ability to brainstorm topics and concepts

Tools & Support

Equipment such as camera, phone, and basic production tools can be provided

AI tools and content software may also be supported

Additional resources or equipment can be discussed depending on project needs