About the job
CSi is a new, integrated business unit under Landmark Group, bringing together the most criticaldriving capabilities into one unified engine. We are building the next phase of our growthand at the center of it is a newly launched strategic division: CSi – Customer, Strategy & Intelligence. This isn't just another team. This is where customer, data, product, and AI come together to shape the future of retail. It combines:
- Data & Analytics
- Loyalty (Shukran)
- Partnerships & Co-brands
- Performance & Digital Marketing
- Customer Product & Martech
CSi stands for
- C – Customer (CX) → Building seamless, end-to-end customer journeys
- S – Strategy & Analytics → Driving smarter business decisions through data
- i – Intelligence (AI + BI) → Powering everything with AI-led insights
We're hiring a Social Media Content Manager in Dubai to lead organic content strategy across Landmark Group brands under CSi (Customer, Strategy & Intelligence). If you bring 5–7 years of experience in content planning, storytelling, and driving engagement across platforms, this is your chance to shape next-gen retail experiences.Job Title: Social Media Content Manager
Job Location: Dubai
Experience: 5-7 years
Responsibilities:
- Lead the development and execution of organic social media content strategy across multiple brands and platforms.
- Define content direction, themes, and storytelling frameworks aligned with brand positioning and business objectives.
- Own the social media content calendar, ensuring consistent, high-quality output across all platforms.
- Collaborate with brand, marketing, and commercial teams to translate business priorities into engaging content strategies.
- Oversee content creation (posts, reels, short-form video, captions) to ensure alignment with brand voice and platform best practices.
- Identify content opportunities based on trends, audience behavior, and platform dynamics to drive engagement and reach.
- Work closely with influencer and paid social teams to ensure content alignment and maximize cross-channel impact.
- Monitor performance metrics (engagement, reach, follower growth, content effectiveness) and optimize content strategies accordingly.
- Establish content guidelines, tone of voice, and quality standards across brands and markets.
- Lead creative briefing and direction for content production, ensuring consistency and scalability.
- Drive experimentation with new content formats, storytelling approaches, and platform features to improve performance.
- Collaborate with analytics teams to derive insights and continuously refine content strategies.
- Ensure timely execution of campaigns, seasonal activations, and brand initiatives across social platforms.
- Stay up to date with social media trends, platform updates, and best practices to keep content strategies relevant and competitive.
- Build scalable processes and workflows for content planning, production, and publishing.
