Social Media Marketing Executive

Who We Are Looking For

As Social Media Marketing Executive, he/she will be responsible for supporting end-to-end social media delivery across key platforms, from ideation and production to publishing and engagement on Facebook, Instagram, TikTok, and XiaoHongShu (XHS).

What Awaits You:

Content Creation & Execution

• Develop and execute short-form content aligned with campaign briefs and platform best practices.
• Support ideation, filming and editing while ensuring all outputs adhere to brand tone of voice, visual guidelines and integration with campaign key visuals (KV) for Facebook and Instagram.

Copywriting & Publishing

• Craft captions aligned to Watsons brand voice.
• Execute publishing across platforms with strong attention to detail, ensuring accuracy of promotional messaging and mechanics.

XiaoHongShu (XHS)

• Localise and adapt content into Chinese (Simplified) for XHS.
• Create original XHS content, including product recommendations, lifestyle and discovery-led posts.
• Support development of platform-native content formats and apply keyword optimisation for discoverability.

Community Management Scope & Coverage

• Manage customer interactions across social platforms and Freshchat.
• Ensure timely, accurate responses while maintaining brand tone and service standards.
• Maintain logs (SAP, trackers) and ensure proper case tracking.
• Achieve Freshchat response KPI of within 2 minutes.
• Weekdays (Excluding Public Holidays)
• Office Hours (9:30am - 6:30pm): Daily community management with a minimum of 6 check-ins at the following times: 9:30am, 10:30am, 12:30pm, 2:30pm, 4:30pm, 6:30pm
• After Office Hours: Additional 2 check-ins at 9:00pm and 10:00pm
• Weekends & Public Holidays
• Community management coverage with 3 check-ins daily at: 10:00am, 2:00pm, and 10:00pm

Operations & Campaign Support

• Support day-to-day social media operations and campaign execution.
• Coordinate with internal stakeholders to ensure smooth delivery and alignment.

Reporting Requirements

Monthly reporting to include:

• Total number of community management cases handled and resolved.
• Key themes, frequently asked questions, and insights
• Actionable recommendations to improve response efficiency and customer experience.

Any other adhoc duties as advised

We Are Excited About You If You Have:

• Minimum Diploma in Business, Marketing or related disciplines
• Experience (if any) from related industries such as FMCG, health & beauty preferred
• Excellent command of English both written and spoken
• Proactive, independent, and a self-starter
• Self-motivated and results-oriented
• Ability to interact well with people from diverse cultures
• Team player
• Proficient in Words, Excel and PowerPoint
• Social media savvy (Facebook, Instagram etc.) and digitally-inclined
• Strong organisational and time management skills
• Ability to think creatively and spontaneously
• Proactive and strong in multitasking
• Ability to work in a fast-paced environment
• Meticulous and commercially-focused

For more information, please visit and follow our LinkedIn Page https://www.linkedin.com/company/watsons-personal-care-stores-pte-ltd/ for exciting updates.