Social Media Marketing Manager

We are currently hiring for a Social Media Manager to work for a client in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style.

The Role As Social Media Marketing Manager, you will take a hands-on role in executing our marketing vision. You will be responsible for driving integrated campaigns across digital, social media, and influencer marketing, ensuring alignment with the brand's identity. This includes both strategic and operational responsibilities- from ideation and planning to execution and performance analysis.

Responsibilities:

Plan and create strategies focusing on awareness, engagement, and conversion.

Manage the day-to-day operations of social media channels (Instagram, TikTok, Snapchat, Facebook), including content planning, scheduling, publishing, and community engagement, running Google & Meta ads.

Contribute creatively to campaign ideation, brand storytelling, and audience engagement strategies.

Drive marketing initiatives, product launches, and seasonal campaigns through strategic planning, execution, and timely content delivery.

Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.

Identify and manage influencer partnerships to amplify brand presence and drive product interest.

Copywrite social media content and eMail blasts. Plan, send, measure, and optimize eMail blasts. Track, analyze, and report on campaign performance metrics (social media, email, influencer) and suggest optimizations based on insights.

Stay informed on industry trends, competitive activity, and customer behavior to help inform marketing decisions and identify growth opportunities.

Job requirements:

25 years of experience in a social media, content, or brand/marketing role in the UAE, ideally in fashion, lifestyle, or eCommerce.

Experience managing social platforms (Instagram, TikTok, Snapchat, Facebook) and executing content/marketing calendars.

Familiarity with influencer marketing and content collaborations.

Hands-on experience with Klaviyo, G-Suite, and social media scheduling tools (e.g. Hootsuite).

Experience with Adobe Suite, or other creative tools.

Strong English communication skills (written & spoken); Arabic language skills are a strong plus.

Bachelor's degree in Marketing, Communications, or a related field preferred.