Social Media Marketing Specialist

*Spire Pharma* is looking for a creative, detail-oriented, and results-driven *Social Media Specialist* to join our Digital Marketing team.

*About Spire Pharma*

Founded in 2019 in Egypt, Spire Pharma is an innovative cosmeceutical company dedicated to combining advanced pharmaceutical research with cutting-edge skincare solutions. We provide high-quality, science-backed products addressing diverse skin and hair care needs.

*At Spire Pharma*, our mission is to promote confidence, health, and wellness through beauty. We are committed to revolutionizing the cosmeceutical industry in Egypt and expanding globally.

*Responsibilities*

- Develop and execute social media strategies based on competitive research, audience insights, platform trends, and brand objectives.

- Create, edit, publish, and manage daily content across social media platforms, including copy, images, videos, and other creative formats.

- Develop engaging content that builds meaningful connections with the audience and drives engagement and action.

- Manage and optimize Spire Pharma's social media pages to increase brand visibility and engagement.

- Create and maintain editorial content calendars and publishing schedules.

- Monitor and moderate comments, messages, and user-generated content in line with the brand's communication guidelines.

- Monitor social media performance and analyze key metrics to identify insights, trends, and opportunities for improvement.

- Stay up to date with social media trends, platform updates, and best practices.

- Conduct competitor and market research to identify opportunities and improve social media performance.

- Collaborate with Marketing, Customer Relations, Sales, and other departments to maintain a strong and consistent brand image.

- Support reputation management and identify relevant influencers, KOLs, and key industry players.

*Qualifications*

- Bachelor's degree in Marketing, Communications, Business, Public Relations, New Media, or a related field.

- Proven experience in Social Media Marketing, Digital Marketing, or a similar role.

- Excellent writing, editing, communication, and presentation skills.

- Strong understanding of major social media platforms and digital marketing channels.

- Experience with social media analytics and reporting tools.

- Good knowledge of content creation and editing for social media.

- Basic understanding of SEO, CRO, web design, and digital marketing principles.

- Strong creative thinking and attention to detail.

- Excellent organizational and multitasking skills.

- Positive, proactive, and audience-focused attitude.

- Previous experience in the pharmaceutical, cosmeceutical, skincare, beauty industry is a plus.

- Good command of written and spoken English.

*What We Offer*

- Attractive salary package.

- Clear career path.

- Social and medical insurance.

*Interested candidates are kindly requested to send their updated CV to:*

[Confidential Information]