Role Overview
We are looking for a
creative and trend-driven Social Media Specialist to manage and grow our presence across TikTok, Instagram, Facebook, and YouTube.
This role requires a strong understanding of
retail content, viral trends, and end-to-end execution, including coordinating content shoots, managing campaigns, and ensuring consistent brand presence across all platforms.
Key Responsibilities
- Manage and grow brand presence across TikTok, Instagram, Facebook, and YouTube
- Plan and maintain a structured content calendar
- Identify and align products with current trends and viral formats
- Create and publish engaging posts, reels, videos, and stories
- Coordinate with on-ground teams/stores for content shoots and event coverage
- Work closely with design and marketing teams for content execution
- Monitor performance metrics and optimize content based on insights
- Stay updated with latest social media trends and platform updates
- Manage and coordinate influencer collaborations and gifting campaigns
Candidate Requirements
- 3–4 years of experience in Social Media Management
- Proven experience working with retail brands (floral industry preferred)
- Strong understanding of TikTok and Instagram strategies
- Experience in content planning and remote coordination of shoots
- Ability to manage social media operations independently
- Good understanding of UAE market and audience behavior
- Strong communication and coordination skills
KPIs / Performance Metrics
- Growth in followers and engagement across platforms
- Engagement rate (likes, comments, shares, saves, views)
- Content calendar adherence and consistency
- Increase in reach and impressions
- Video performance (views and watch time)
- Influencer campaign performance
- Traffic driven to website/store via social channels
- Quality and turnaround time of content coordination
- Community management responsiveness
Work Conditions
- Hybrid Role
- Working Days: Monday to Saturday
- Must be available for real-time coordination during campaigns and events
- Ability to manage remote collaboration with on-ground teams
