Social Media Specialist

We're Hiring: Social Media Specialist

Misr Radiology Center (MRC) is looking for a creative, trend-driven Social Media Specialist to join our Marketing Team and help strengthen our digital presence across multiple platforms.

If you understand what makes content perform, have a strong eye for visuals, and know how to turn marketing objectives into engaging social media content, we'd love to hear from you.

What You'll Do

• Plan and manage content calendars across Instagram, Facebook, TikTok, and LinkedIn
• Develop creative concepts for posts, Reels, Stories, TikToks, and campaigns
• Stay ahead of social media trends, formats, sounds, and content opportunities
• Write engaging Arabic and English social media copy
• Coordinate with the marketing and design teams to bring content ideas to life
• Manage publishing and maintain a consistent brand presence across platforms
• Monitor engagement, comments, messages, and audience interactions
• Track performance and report on key KPIs, including reach, engagement, growth, and conversions
• Use performance insights to continuously optimize content
• Support digital campaigns, seasonal campaigns, events, and activations
• Monitor competitors and identify new content opportunities
• Ensure healthcare content is communicated accurately and responsibly
• Plan, launch, manage, and optimize paid social media campaigns, particularly across Meta platforms
• Manage campaign objectives, targeting, budgets, placements, and scheduling

What We're Looking For

• 2+ years of experience in social media management
• Strong knowledge of social media platforms, trends, and content formats
• Excellent Arabic and English writing and copywriting skills
• Strong creative sense and understanding of visual content
• Experience with social media analytics and performance reporting
• Good understanding of paid social media advertising
• Strong organizational skills and the ability to manage multiple deadlines
• A proactive, collaborative mindset and the ability to work within a creative marketing team

A plus: Experience in healthcare, medical, wellness, or service-based brands; Meta Business Suite/Ads Manager; Reels and TikTok creation; Canva, Adobe Creative Suite, or CapCut; and basic knowledge of Google Analytics/GA4.

About MRC

• Misr Radiology Center (MRC) is a leading radiology center in Egypt, providing advanced diagnostic, interventional, and nuclear medicine services. Our multidisciplinary team combines medical expertise, advanced technology, and patient-centered care to deliver high-quality healthcare services.