Role Overview
The Strategic Communications Manager is responsible for developing and implementing integrated communication strategies that enhance reputation, strengthen visibility, and support key initiatives. The role focuses on delivering clear, consistent messaging across channels, managing media engagement, and supporting high-impact campaigns and stakeholder communication.
This role requires strong execution capabilities, a solid understanding of the UAE media landscape, and the ability to collaborate effectively with internal teams, government entities, and external partners.
Key Responsibilities
1. Communication Strategy & Planning
- Develop and execute annual and project-based communication plans aligned with organizational priorities.
- Support the development of messaging frameworks for campaigns, initiatives, and leadership communications.
- Ensure consistency of messaging across digital, media, and corporate channels.
2. Media Relations & Content Development
- Support media engagement activities, including pitching stories and coordinating interviews.
- Draft and review press releases, media statements, FAQs, and briefing materials.
- Maintain and build relationships with key local and regional media contacts.
3. Campaign Execution
- Assist in the planning and execution of communication campaigns across multiple platforms.
- Coordinate with creative, content, and production teams to deliver high-quality outputs.
- Monitor campaign performance and provide recommendations to enhance effectiveness.
4. Crisis & Issues Communication
- Support the implementation of crisis communication plans and protocols.
- Monitor media and digital platforms to identify potential risks or issues.
- Assist in preparing timely and accurate responses during incidents.
5. Stakeholder Coordination
- Liaise with government entities, partners, and external agencies to ensure alignment.
- Prepare communication materials, talking points, and briefs for senior stakeholders.
- Ensure accuracy and consistency across all external communications.
6. Internal Communication Support
- Contribute to internal communication initiatives to ensure alignment with external messaging.
- Support the delivery of clear and consistent messages to employees.
7. Reporting & Performance Tracking
- Track communication KPIs, media coverage, and sentiment analysis.
- Prepare reports with insights and recommendations for continuous improvement.
Qualifications & Experience
- Bachelor's degree in Communications, Public Relations, Journalism, Media, or a related field.
- 8–10 years of experience in strategic communications or public relations.
- Experience within government, semi-government, or reputable agencies/corporates is preferred.
- Strong understanding of the UAE media landscape, particularly Abu Dhabi.
- Experience in campaign execution, media relations, and stakeholder communication.
- Excellent written and verbal communication skills in Arabic and English.
- Exposure to crisis communication is an advantage.
