Digital Marketing Manager

Duties and Responsibilities

Develop and implement comprehensive brand strategies aligning with long-term vision.

Manage the brand communication roadmap and ensure strict brand consistency across all touchpoints. Serve as primary POC for creative, media, and digital agencies; negotiate deliverables and critique work. Plan and execute campaigns (Meta Ads, Google) to optimize user journeys and conversion rates.

Define and execute product positioning strategies to drive customer adoption.

Own the marketing dashboard; track and report key metrics (ROI, CAC, CPM) weekly/monthly. Collaborate with Product, Sales, and Legal teams to align initiatives and ensure compliance.

Manage marketing budget effectively based on strategy and data.

Required Qualifications and Skills

MBA in Brand & Marketing from a reputed Institution

5+ Year's in Brand Management, Product Positioning, and Performance Marketing

3-5 years of Experience in preferred HealthCare Industry or similar

Proficiency in Excel (Macros, Pivot Tables), Google Analytics, Meta Ads

Key Skills Required

Knowledge of brand strategy and market dynamics

Strong skills in Excel (Macros, Pivot Tables, Charts) and KPI Tracking Experience in Google Analytics and Meta Ads

Agency and vendor management

Product positioning strategies

Understanding of user journey flows

Team Management

Project and budget management

Brand communication planning

Good with numbers

Exceptional written and verbal communication

Language Proficiency

Fluent at English & Arabic.

Other Details

Preferred Joining Date: Immediate / As soon as possible

Workdays & Timing: Monday to Friday,

Benefits: Fixed Monthly Salary + Performance-based bonus

Managed by Talentac Solutions