Digital Marketing Senior Specialist

Job Summary/Objective

The Digital Marketing Senior Specialist is responsible for planning, executing, optimizing, and analyzing digital marketing campaigns across multiple paid and organic channels. The role focuses on B2B lead generation, performance marketing, conversion optimization, tracking implementation, marketing automation, and website management to drive measurable business growth.

This position requires strong expertise in paid media platforms, marketing analytics, WordPress management, CRM integrations, and end-to-end digital campaign execution.

Key Responsibilities:

Develop and execute social media strategies aligned with business objectives.

Handle content planning and publishing across platforms (LinkedIn, Instagram, Facebook, X, TikTok, etc.).

Oversee community management and engagement.

Analyze social media performance metrics and optimize accordingly.

Coordinate with designers and content creators to produce campaign assets.

Paid Advertising Management (Performance Marketing)

• Plan, launch, manage, and optimize paid campaigns across:
  Meta Ads (Facebook & Instagram)
  Google Ads (Search, Display, YouTube)
  LinkedIn Ad
  TikTok Ads
  X Ads
  Define campaign objectives, targeting strategies, budgets, and bidding strategies.
  Conduct A/B testing on creatives, audiences, and landing pages.
  Optimize campaigns based on CPA, CPL, ROAS, CTR, and conversion rates.
  Manage retargeting and remarketing strategies.
  Monitor ad spend and ensure ROI targets are met.
  
  Lead Generation & Funnel Optimization
  Develop and implement lead generation strategies across digital channels.
  Design and optimize landing pages for conversion.
  Build multi-step funnels for B2B lead capture.
  Improve cost per lead (CPL) and lead quality metrics.
  Collaborate with marketing operations specialist to align lead qualification criteria.
  
  Email Marketing & Marketing Automation
  Develop and execute email marketing campaigns.
  Create automated workflows (lead nurturing, onboarding, re-engagement).
  Segment audiences based on behavior and campaign data.
  Optimize open rates, CTR, and conversion rates.
  Manage integrations between website forms, CRM, and email platforms.
  
  WordPress Website Management
  Create and manage landing pages for campaigns.
  Implement on-page SEO best practices.
  Manage website forms and lead capture mechanisms.
  Ensure website performance, speed, and responsiveness.
  Implement campaign-related integrations and tracking scripts.
  Coordinate with developers if advanced customization is required.
  
  Tracking & Analytics Management
  

Implement and manage:

Google Analytics (GA4)

Google Tag Manager (GTM)

Meta Pixel

LinkedIn Insight Tag

TikTok Pixel

Conversion tracking for all paid platforms
Set up event tracking, goals, and custom conversions.
Ensure accurate attribution and data consistency.
Create performance dashboards and reports.
Provide actionable insights based on campaign performance.

Website & Campaign Integrations
Integrate landing pages with CRM systems.
Set up webhook/API-based integrations when required.
Ensure seamless data flow between ad platforms, website, and CRM

Qualifications

-Education: Bachelor's degree in Marketing, Business, Communications, or related field.

-Experience: 57+ years of experience in digital marketing and performance marketing.

-Proven experience managing multi-platform paid campaigns.

-Strong hands-on experience with WordPress.

-Experience implementing tracking and analytics setups.

-Experience with CRM integrations and marketing automation tools.

-Advanced level for Google Ads & GA4

-Experience with Meta Ads Manager

-Experience with LinkedIn Campaign Manager

-Experience with TikTok Ads Manager- X Ads

-Experience with Google Tag Manager

-WordPress (Elementor or similar page builders preferred)

-Email marketing platforms (e.g.,Zoho campaigns, Mailchimp, HubSpot, ActiveCampaign)

-CRM systems integration

-Conversion tracking & attribution modeling

-Basic HTML/CSS (preferred)

-Strong analytical mindset

-Data-driven decision making

-Excellent project management skills

-High attention to detail

-Strong communication skills

-Ability to manage multiple campaigns simultaneously

-Proactive and solution-oriented

EQUAL EMPLOYMENT OPPORTUNITY COMMISSION:

Alnafitha IT is an Equal Opportunity Employer and does not discriminate based on race, color, creed, national origin, ancestry, religion, age, citizenship, sex, marital or veteran status, disability or handicap, sexual orientation or any other basis prohibited by applicable law. Alnafitha IT also takes affirmative action to employ, and advance in employment, qualified women, minorities and diversity representations. Alnafitha IT also makes reasonable accommodations for qualified individuals with disabilities, in accordance with the Saudi and Egyptian employment laws.