Digital Marketing Specialist

Key Responsibilities

Support the execution of digital marketing campaigns across multiple channels

Monitor and optimize paid media campaigns (Meta, Google, Snapchat, etc.)

Track and analyze key performance metrics (CTR, CPC, CPA, ROAS)

Assist in content planning for digital and social platforms

Coordinate with internal teams and external agencies

Prepare performance reports and dashboards

Support SEO, email marketing, and CRM initiatives

Stay updated on digital trends and best practices

Requirements

Bachelor's degree in Marketing, Business, or related field

Basic understanding of digital marketing channels

Familiarity with social media platforms and analytics tools

Strong analytical and organizational skills

Good communication skills

Proactive and eager to learn

Preferred Qualifications

Experience with paid ads platforms (Meta / Google Ads)

Knowledge of Google Analytics or similar tools

Internship or prior exposure to digital campaigns