ELLY Dubai is Hiring: Digital Marketing Specialist
Location: Dubai
Contract Type: Full-time - Starting ASAP
About ELLY Dubai
ELLY DUBAI, founded in 2015 by Elisa and Milana, brings timeless feminine fashion to life through a refined blend of sophisticated elegance and effortless style. Celebrating the beauty of the modern silhouette, each design features hand-embroidered details inspired by Dubai's vibrant spirit and regional culture. All pieces are made to order and individually crafted for each customer, ensuring exceptional attention to quality, fit, and craftsmanship.
Role Overview
As a Digital Marketing Specialist, you will be responsible for developing, executing, and optimizing digital marketing strategies across multiple channels to drive traffic, engagement, and conversions
Responsibilities
- Support social media strategy and content execution across Instagram, TikTok, and Snapchat to increase brand awareness and engagement
- Develop and improve SEO and SEM strategies
- Monitor performance metrics, analyze data, and prepare reports
- Collaborate with content, design, and sales teams
- Stay up to date with the latest digital marketing trends and tools
- Manage and optimize the Shopify website
- Plan and execute product launches
- Create and manage newsletters using Klaviyo
- Set up and optimize automated email flows in Klaviyo
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field
- 24 years of experience in digital marketing, ideally within fashion
- Proven experience managing and optimizing a Shopify e-commerce website
- Strong knowledge of SEO, SEM, and organic growth strategies
- Hands-on experience with email marketing tools, preferably Klaviyo, including newsletters and automated flows
- Experience planning and executing product launches across digital channels
- Strong understanding of customer journey, conversion optimization, and user experience
- Creative mindset with a strong sense of brand, aesthetics, and storytelling
- Fluent in English; additional languages are a plus
If you are passionate about fashion, digital storytelling, and building meaningful customer experiences, we would love to hear from you.
