Role Overview
We are looking for a commercially driven Head of Marketing who understands capital, not just content. This role is responsible for building a strong investor brand, attracting qualified investors, and positioning B1 Ventures as the go-to partner for companies seeking funding.
1. Investment & Fundraising Marketing
- Develop strategies to attract HNWIs, family offices, and institutional investors
- Position B1 Ventures as a credible and trusted investment partner
- Support fundraising campaigns and capital raise initiatives
- Work closely with the investment team to translate deals into compelling marketing narratives
2. Deal Flow & Company Acquisition
- Build marketing funnels to attract startups and growth-stage companies seeking funding
- Create targeted campaigns by sector and funding stage
- Strengthen B1 Ventures positioning within the startup ecosystem
3. Corporate & Brand Marketing
- Own the overall brand strategy and positioning
- Develop and execute annual marketing plans
- Oversee website, social media, PR, content, and media exposure
- Manage brand messaging consistency across all channels
4. Digital & Performance Marketing
- Lead paid media campaigns (LinkedIn, Google, etc.)
- Implement CRM and marketing automation tools
- Monitor performance metrics and optimize campaigns
- Ensure clear ROI tracking across all initiatives
5. Content & Thought Leadership
- Drive content strategy including reports, insights, newsletters, and industry commentary
- Support executive visibility and public positioning
- Manage external communications and partnerships
6. Team & Budget Management
- Build and lead the marketing team (internal and external vendors)
- Manage marketing budget effectively
- Set KPIs and performance benchmarks
Requirements
- 5+ years in marketing leadership
- Experience in financial services, venture capital, investment firms, or professional services preferred
- Strong background in both brand marketing and performance marketing
- Experience generating high-value leads
- Strong commercial mindset
- Ability to operate strategically and execute hands-on
