Head of Marketing
Dubai
This senior marketing leader is responsible for defining and executing the organisation's marketing strategy to strengthen market positioning and support long-term growth. The role focuses on building brand awareness, driving customer acquisition, increasing customer loyalty, and enabling sustainable expansion through innovative, data-driven marketing approaches aligned with a regulated, technology-led environment.
The role works closely with executive leadership and cross-functional teams including product, sales, and technology to ensure marketing initiatives align with overall business objectives. This leader manages and develops a multi-disciplinary marketing team to deliver high-impact campaigns that resonate with professional and enterprise audiences.
Key Responsibilities
Strategic Marketing Leadership
- Define and own the global marketing vision, strategy, and long-term roadmap.
- Translate business objectives into actionable marketing plans that drive growth, brand equity, and market expansion.
- Ensure cross-functional alignment between Marketing, Product, Sales, and Executive Leadership for cohesive execution.
- Identify emerging market opportunities and industry trends to support strategic decision-making.
Brand Positioning & Corporate Identity
- Build and maintain a strong, differentiated brand that resonates with enterprise clients, partners, and stakeholders.
- Oversee brand architecture, messaging frameworks, and visual identity standards.
- Ensure consistent brand representation across all regions and communication channels.
- Strengthen the organisation's reputation as a trusted, compliant, and innovative technology provider.
Communications & Public Relations
- Lead corporate communications, media relations, and external messaging.
- Develop proactive PR strategies to increase visibility across relevant business and technology media.
- Act as a senior spokesperson when required at industry events and interviews.
- Own crisis communication planning and reputation management processes.
Demand Generation & Growth Marketing
- Build and scale a data-driven demand generation engine targeting enterprise and B2B customers.
- Oversee performance marketing, digital campaigns, content strategy, and funnel optimisation.
- Implement marketing automation, analytics, and attribution models to measure ROI and pipeline impact.
- Drive customer lifecycle marketing to improve retention, engagement, and product adoption.
Partnerships, Ecosystem & Industry Presence
- Develop and maintain strategic relationships with partners, vendors, and industry stakeholders.
- Lead co-marketing initiatives to expand reach and credibility.
- Represent the organisation at global conferences, forums, and industry discussions.
- Build thought-leadership programmes including research, reports, and executive content.
Team Leadership & Organisational Development
- Build, scale, and mentor a high-performing global marketing team.
- Establish clear KPIs, performance frameworks, and operational processes.
- Foster a culture of innovation, accountability, and data-driven decision-making.
- Manage the marketing budget with a focus on efficiency and measurable outcomes.
Executive Collaboration & Business Impact
- Provide regular insights to executive leadership on market trends, customer behaviour, and competitive dynamics.
- Contribute to overall business strategy, revenue planning, and corporate decision-making.
- Ensure marketing initiatives directly support commercial goals and long-term enterprise value.
- Champion customer-centric thinking across the organisation.
Requirements & Skills
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Strong understanding of technology-driven, regulated markets and enterprise customer dynamics.
- 10+ years of marketing experience, including significant leadership responsibility.
- Demonstrated success in developing and executing impactful, scalable marketing strategies.
- Expertise in digital marketing tools and analytics platforms.
- Knowledge of compliance, governance, and regulatory considerations in complex industries.
- Exceptional leadership, communication, and stakeholder management skills.
- Ability to translate data into actionable insights and strategic direction.
- Creative, innovative, and results-oriented mindset.
