Koinz is Saudi Arabia's leading social food ordering experience the app that transforms everyday coffee and dining into a fun, rewarding, and shareable lifestyle.
With 2.7M+ signups, Koinz is more than a loyalty app it's where Gen Z and young consumers discover brands, earn rewards, share experiences, and make food social.
Your mission is shaping how Koinz is seen, felt, and experienced both online and offline. From bold content marketing and culturally sharp storytelling to high-energy offline activations inside cafs and restaurants, you will drive awareness, relevance, and brand love across KSA.
What You'll Own
- Define and sharpen Koinz's positioning in Saudi Arabia as a social food + rewards platform, clearly differentiated from aggregators and traditional loyalty apps
- Build compelling value propositions for both users and merchants
- Lead a creative content strategy across social media, campaigns, CRM, and in-app storytelling
- Drive culturally relevant campaigns aligned with Saudi trends, seasons, and key moments
- Own high-impact offline marketing execution, including:
- In-store activations within partner brands
- Branded materials (POSM, stickers, table talkers, cashier prompts, QR placements)
- Mall activations and city launches
- Merchant visibility initiatives that convert foot traffic into Koinz users
- Turn partner brands into marketing channels through strategic co-marketing campaigns
- Continuously refine messaging using data, JTBD insights, and real market feedback
- Lead and align brand, performance, and content teams across KSA and Egypt under one
- cohesive strategy
Who You Are
- 7+ years of experience in marketing (tech, fintech, lifestyle, or F&B strongly preferred)
- A proven brand builder with strong positioning instincts
- Deep experience executing offline campaigns and on-ground activations
- Strong creative judgment paired with performance awareness
- Experience managing cross-functional or multi-market teams
- Trend-aware, culturally sharp, and execution-driven
- Comfortable operating at both a strategic and on-the-ground level
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