We are seeking a highly driven and creative Marketing Manager to lead our marketing function within the IT industry. The ideal candidate will be responsible for developing, implementing, and optimizing impactful marketing strategies that strengthen brand visibility, generate qualified leads, and support overall business growth. This role requires a strategic thinker with hands-on execution capabilities, strong communication skills, and the ability to collaborate across departments to deliver integrated marketing initiatives.
Key Responsibilities:
- Develop, refine, and execute the company's marketing and communication strategy in alignment with business goals.
- Drive end-to-end marketing campaigns across digital, social, and offline channels to generate leads and enhance market presence.
- Collaborate closely with sales, product, and leadership teams to promote IT solutions and ensure cohesive messaging across all touchpoints.
- Plan and create engaging marketing content, including email campaigns, social media posts, presentations, and product materials.
- Manage website updates, SEO initiatives, and digital advertising performance alongside relevant stakeholders.
- Track, analyze, and report on key marketing metrics to measure campaign effectiveness and identify improvement opportunities.
- Maintain a deep understanding of IT market trends and competitor activities to support strategy development.
- Coordinate events, webinars, and client engagement initiatives to strengthen customer relationships and support sales efforts.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 3 years experience in marketing, preferably within the IT or technology sector.
- Strong ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Excellent verbal, written, and organizational skills, with a keen eye for detail and brand consistency.
- Proficiency in digital marketing tools such as CRM platforms, Google Analytics, social media ad managers, and email marketing software is a plus.
- Creative thinker with a proactive mindset and strong problem-solving capabilities.
