Marketing Specialist

About the Role

The Marketing Specialist is responsible for planning, executing, and optimizing marketing activities to strengthen brand presence and drive business growth in KSA. This role collaborates closely with dealers, regional teams, and cross-functional partners to ensure effective implementation of initiativesmeeting the sector's standards for quality and localization.

Key Responsibilities

Plan and execute annual, quarterly, and monthly marketing activities (including online promotions, social media campaigns, and in-dealer events) in collaboration with KSA dealers. Monitor execution in real time and optimize campaigns (e.g., adjusting ad spend, refining messaging) to improve effectiveness and ROI.

Develop and deliver region-specific marketing toolkits (e.g., marketing highlights, product sheets, Arabic-language brochures) tailored to KSA's customer preferences. Lead content ideation, design, and coordination to ensure creativity, accuracy, and alignment with brand identity.

Provide timely support for product launches and brand initiatives in KSA (e.g., NEV model launches, sustainability campaigns). Coordinate with internal teams (e.g., product, sales) and external partners (e.g., local event venues) to ensure smooth communication and on-time execution.

Monitor the brand's and competitors marketing strategies and major communication campaigns in KSA. Prepare monthly market analysis reports (e.g., campaign performance, competitor activity) to support brand strategy adjustments.

Collaborate with local partners, venues, and suppliers to plan and execute offline events (e.g., regional car shows, test drive events) that comply with KSA's safety and cultural guidelines. Ensure events deliver a premium experience for attendees.

Requirements

Bachelor's degree or above in Marketing, Business Administration, or a related field.

Proficiency in English and Arabic (written and spoken); ability to create and edit marketing content in both languages.

Minimum 2 years of marketing experience in KSA, preferably in the automotive or NEV sector. Familiarity with local marketing channels (e.g., Shahbandr AI, regional social media platforms) is a plus.

Deep understanding of KSA's high-end customer consumption habits (e.g., preference for personalized service, brand loyalty). Experience with premium or off-road user communities is an advantage. Ability to independently plan and execute offline events.

Proficiency in market research methods (e.g., surveys, focus groups) and basic data analysis (e.g., Google Analytics). Capable of deriving customer insights and identifying competitor gaps to support strategy development. Hands-on experience in launching products from 0 to 1 in KSA is a strong advantage.

Valid KSA driver's license and willingness to travel across Saudi cities (e.g., Riyadh, Jeddah, Dammam) for events and dealer support.