Company Description El Mohandess Print House, founded in 1984, is a continuously growing printing and packaging company specializing in pharmaceutical and cosmetics carton boxes. The company is ISO 9001, 14001, and 18001 certified, reflecting a strong commitment to quality, environmental responsibility, and occupational health and safety. El Mohandess aims to be a regional leader and preferred partner for clients and suppliers by offering integrated, innovative solutions to printing industry challenges. The organization focuses on combining high-quality services with competitive pricing and timely delivery, supported by optimal use of financial, technological, and human resources. It fosters a work environment based on respect, integrity, continuous improvement, and strong relationships among clients, employees, and suppliers.
Role Description
1. Marketing Planning & Execution
- Develop and execute annual and quarterly marketing plans aligned with the company's business and sales objectives.
2. Digital Marketing
- Manage and develop the company's digital presence across LinkedIn, Facebook, Instagram, website, and other relevant channels.
- Develop and manage content calendars, marketing content, SEO activities, digital campaigns, landing pages, email marketing, and LinkedIn outreach.
3. Sales & Marketing Support
- Develop and maintain sales and marketing materials, including Company Profile, Brochures, Presentations, Catalogues, Case Studies, and sector-specific materials.
- Support the sales team by developing clear Value Propositions and marketing messages for target industries.
4. Offline Marketing, Exhibitions & Events
- Plan and coordinate the company's participation in exhibitions, conferences, and industry events, including pre- and post-event activities and lead follow-up.
- Coordinate related promotional materials, booth requirements, and corporate gifts when required.
5. Brand Management & Corporate Identity
- Maintain and strengthen the company's brand image across all communication and marketing channels.
- Ensure consistent application of the company's branding and corporate identity across:
- Website.
- Social Media.
- Company Profile.
- Presentations and quotations.
- Printed marketing materials.
- Exhibitions and events.
- Ensure consistency in visual identity, messaging, and overall brand presentation.
- Contribute to strengthening the company's positioning as a professional, reliable, and trusted B2B printing and packaging solutions provider.
6. Content, Photography & Portfolio
- Plan and coordinate photography and video production for products, facilities, production lines, and completed projects.
- Develop and maintain a strong company portfolio and Case Studies showcasing the company's capabilities and projects.
- Coordinate with designers, photographers, agencies, and other external suppliers when required.
7. Market Research & Performance
- Conduct market and competitor research to identify trends, customer needs, and new marketing opportunities.
- Monitor marketing performance, prepare periodic reports, and recommend improvements based on results and business objectives.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5 years of relevant marketing experience, preferably in a B2B environment.
- Experience in manufacturing, printing, packaging, pharmaceutical, food, FMCG, or related industries is highly preferred.
- Good understanding of B2B and digital marketing, particularly LinkedIn, SEO, email marketing, and lead generation.
- Strong content creation and copywriting skills in Arabic and English.
- Excellent communication, coordination, organization, and project management skills.
- Ability to understand technical products and translate them into clear and effective marketing content.
- Good analytical and problem-solving skills with a results-oriented mindset.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Familiarity with Google Analytics, SEO tools, social media platforms, email marketing tools, and CRM systems is an advantage.
