Employer Overview
A market-leading Egyptian manufacturer and solution provider in covering systems and lightweight steel structures. With over four decades of expertise, the group delivers integrated architectural, shading, and event solutions through advanced manufacturing facilities and a nationwide footprint serving major developers, contractors, and hospitality brands.
Job Summary
The Media Buyer is responsible for planning, executing, and optimizing paid advertising campaigns across digital platforms to support brand visibility and lead generation objectives. The role focuses on budget allocation, performance monitoring, and data-driven optimization to maximize return on advertising spend. This position is ideal for a detail-oriented and analytical professional looking to build a career in performance marketing and media buying.
Key Responsibilities
- Assist in planning and executing media buying campaigns across digital platforms (Meta, Google, etc.).
- Coordinate with agencies and media vendors to secure placements and negotiate rates.
- Monitor campaign performance and prepare weekly/monthly performance reports.
- Track advertising budgets and ensure proper allocation across channels.
- Support content scheduling and campaign timelines.
- Conduct market research and competitor media analysis.
- Optimize campaigns based on KPIs (CTR, CPC, conversions, reach).
- Support the marketing team in exhibitions, events, and promotional activities when required.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2-3 years of experience in marketing & media buying.
- Fresh graduates are encouraged to apply.
- Internship experience in digital marketing and media buying is a plus.
- Strong communication and coordination skills.
- Detail-oriented with strong organizational ability.
- Analytical mindset and data-driven thinking.
- Ability to work in a fast-paced environment.
- Basic understanding of digital media buying concepts.
- Knowledge of paid advertising platforms (Meta Ads, Google Ads).
- Understanding of campaign KPIs and performance metrics.
- Familiarity with social media platforms and digital dashboards.
- Ability to manage multiple campaigns simultaneously.
- Ability to interpret data and suggest improvements.
- Willingness to learn and grow within the marketing field.
