Role Overview
We are seeking a data-driven
Performance Marketing Specialist to lead our paid acquisition strategies across platforms like Google Ads, Meta, LinkedIn, X, Snapchat and programmatic advertising. You will be responsible for optimizing campaigns to generate high-quality leads, improve ROI, and scale our customer acquisition efforts.
Key Responsibilities
- Plan, execute, and optimize multi-channel performance marketing campaigns (SEM, social ads, display, retargeting).
- Conduct A/B testing to improve CTR, conversion rates, and cost per acquisition (CPA).
- Analyze campaign performance using tools like Google Analytics, HubSpot And link social media pixels.
- Collaborate with sales and product teams to align campaigns with revenue goals.
- Manage marketing budgets and ensure efficient allocation across channels.
- Stay updated on industry trends and emerging platforms to drive innovation.
Requirements
- 3+ years of experience in performance marketing, preferably in SaaS.
- Proven track record of scaling campaigns and achieving measurable ROI.
- Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, Social media Ads and analytics tools.
- Strong analytical skills and proficiency in Excel/Google Sheets,.
- Certification in Google Ads, Meta Blueprint, or similar is a plus.
- Experience with marketing automation tools (e.g., HubSpot) is preferred.
- Bachelor's degree in marketing, Digital Marketing, Business, or a related field.
What We Offer
- Competitive salary and performance-based bonuses.
- Opportunity to work in a fast-growing SaaS company.
- Collaborative and innovative work environment.
