Job Title: Product Manager – Hair Care (FMCG)
Location: Dubai, UAE
Department: Marketing
Reports To: Sr. Marketing Manager
Job Summary
We are looking for a dynamic Product Manager to drive marketing strategy and brand growth within the Hair Care category. The role focuses on achieving top-line and bottom-line targets through effective marketing planning, brand building, and execution of integrated marketing strategies.
Key Responsibilities
Marketing Strategy & Brand Management
- Develop and execute short-term and long-term brand and marketing strategies
- Drive brand growth and market share within the Hair Care category
- Plan and execute campaigns aligned with business objectives
Target Achievement
- Deliver revenue (top-line) and profitability (bottom-line) targets
- Monitor performance and adjust strategies to ensure business growth
Market Research & Insights
- Identify research needs and manage external research agencies
- Conduct primary and secondary research to understand consumer behavior
- Track competition, consumer trends, and market dynamics
Marketing Analysis
- Analyze sales performance and profitability metrics
- Monitor media effectiveness and campaign ROI
- Provide insights for continuous improvement
Marketing Mix Development
- Develop and implement all elements of the marketing mix, including:
- Communication & advertising strategy
- Consumer and trade promotions
- Media planning and execution
- Packaging development
- Pricing strategy
- Product development initiatives
Agency Management
- Manage and coordinate with advertising, media, and research agencies
- Ensure optimal utilization of budgets and resources
Requirements
Education
- MBA from a premier institute (Essential)
- Bachelor's Degree in a relevant field
Experience
- Minimum 3+ years of Product Management experience in FMCG
- Experience in Hair Care / Personal Care category preferred
Skills
- Strong analytical and strategic thinking skills
- Excellent communication and stakeholder management
- Strong understanding of consumer behavior and market trends
- Ability to manage multiple projects and meet deadlines
