Sales Manager

Key Responsibilities:

1. Sales & Business Development

• Develop and execute sales strategies for offline retail channels, targeting revenue growth and market expansion.

• Identify and secure new business opportunities, fostering long term partnerships with key customers, retailers, and strategic accounts.

• Maintain key account relationships, ensuring high levels of partner satisfaction and repeat business.

• Conduct market analysis and competitor bench marking to inform pricing, product placement, and promotional strategies.

2. Partner Training & Enablement

• Train partner teams and retail staff on product knowledge, sales techniques, and operational procedures to ensure consistent brand representation.

• Provide technical guidance and SOPs for handling complex situations, such as warranty claims, repairs, or customer escalations.

3. Warranty & After-Sales Support

• Oversee warranty claims, including in store repairs and replacement logistics.

• Develop guidelines and training modules for partner teams to handle warranty and service issues effectively, reducing resolution time and operational load.

• Monitor after sales metrics, identify trends, and propose solutions to improve product reliability and customer satisfaction.

4. Operations & Commercial Enablement

• Manage product listing and catalogue optimization for Retail partners, ensuring accurate SKU, pricing, and compliance with brand standards.

• Handle financial operations, including invoicing, payment reconciliation, and commercial reporting to ensure accuracy and compliance.

• Lead seasonal planning, coordinating new product launches, advance orders, inventory allocation, and sales projections for upcoming seasons.

• Provide data driven insights to optimize stock levels, improve partner readiness, and maximize profitability.

5. Strategic Cross-Functional Coordination

• Act as a bridge between sales, marketing, supply chain, and finance teams, ensuring smooth end-to-end operations.

• Develop and implement process improvements and SOPs for sales, partner training, and operational workflows.

• Deliver analytics and performance reporting to leadership, enabling informed decision-making and strategic planning.

• Bachelor's degree in Business Administration, Sales, Marketing, Supply Chain, or a related field.

• Master's degree (MBA/MSc) is an advantage but not mandatory.

• 57+ years of experience in Sales, Account Management, Commercial Operations, or Retail Partnerships within consumer electronics, mobility, technology, or FMCG sectors.

• Demonstrated success managing offline retail channels, distributors, or key accounts.

• Proven track record in driving revenue growth, expanding retail footprints, and developing sales strategies.

• Experience managing after-sales operations, warranty processes, and customer escalations across retail partners.

• Strong background in partner training, field enablement, and building SOPs for sales, service, and retail operations.

• Hands-on experience with financial operations, including invoicing, reconciliation, discount structures, and commercial reporting.

• Exposure to seasonal planning, new product introductions, and demand forecasting with retail partners.

• Experience working cross-functionally with sales, marketing, supply chain, and finance to deliver operational excellence.

• Strong commercial acumen with the ability to translate insights into actionable strategies.

• Excellent communication and negotiation skills, capable of influencing internal and external stakeholders.

• Advanced Excel/Google Sheets competency; experience with CRM tools and reporting dashboards.

• Strong problem-solving skills with the ability to manage complex operational issues.

• Ability to thrive in a fast-paced, high-growth environment with minimal supervision.

• High attention to detail, especially in managing pricing, catalog updates, and partner compliance.