EME OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OUMarket model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact
Upskill local marketing community & outcomes through DATA, capabilities, and tech-augmented solutions. Leverage tech-augmented solutions to ensure rigorous prioritization and OU-Market and cross-functional wiring across different processes (innovation, ABP, Flywheel)
- PMO for prioritization, ABP, Calendar, Innovation, Flywheel factory
- Deploy marketing capabilities agenda especially acting as COE for Data & AI literacy
- Lead market orchestration and backlog management, including workflow, marketing operations, and planning
- Deploy tech-augmented ways of working.
- What Success Looks Like: Wired organization focused on the WTMM, Tools are adopted, not resisted; Capability gaps visibly close across markets; Marketing operates faster and with more precision.
Experience & Critical Requirements
- Significant marketing and leadership experience (7 years+), with great focus in tech/data
- Good knowledge on relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
- Led scaled, complex, cross-functional and cross-geographical teams and projects
- Led projects and capabilities that leverage Digital/ Data/ AI as edges
- Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
Communication Focus
- Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
- Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
- Ability to inspire through the power of our marketing and brands
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
