Senior Performance Marketing

Senior Performance Marketing is required for Hojuzat Company to lead our expansion across the GCC market.

Location:Dokki, Giza (On-site)

As the Senior Performance Marketing Manager, you will be the architect of Hojuzat's digital transition. You are responsible for deploying the monthly budget to shift our business from a traditional, offline-heavy agency to a high-velocity, app-centric Online Travel Agency (OTA). You will lead the Hard Launch awareness campaign and build the permanent performance engine that translates our commercial calendar into tengible revenue.

• Budget Ownership: Manage and optimize a monthly spend across Web and App channels (Meta, Snapchat, TikTok, Google Search/UAC/ASA).
• The Gen Z Pivot: Design and execute high-conversion campaigns specifically targeting the Saudi Elite (Gen Z/Millennial) segment.
• Commercial Alignment: Synchronize all paid media with the Commercial Calendar, ensuring aggressive scaling for exclusive inventory and luxury resort peaks.

• Adjust Mastery: Act as the internal owner of the Adjust MMP. Configure event mapping, probabilistic matching, and SKAN 4.0 to solve the iOS tracking gap for our high-net-worth audience.
• Omnichannel Tracking: Work with the MarTech team (Server-Side GTM) to ensure 0% data leakage between Web searches and App bookings.
• Deep Linking: Implement and monitor Universal Links/Deep Linking strategies to ensure a seamless Web-to-App user journey.

• Offline-to-Digital Bridge: Ingest 10 years of offline customer data into digital platforms for advanced Retargeting and Lookalike (LAL) modeling.
• Data-Driven Decisions: Conduct rigorous A/B testing on bidding models (tCPA vs. tROAS) and creative hooks to drive down CAC while increasing Booking Velocity.

• Content Direction: Brief the design team on Elite performance creative that resonates with the new generation without sacrificing brand prestige.
• AI Workflow: Integrate LLMs/AI tools into the daily workflow for search-term analysis, copy generation, and high-speed creative iteration.

• Experience: 6+ years in Performance Marketing, with at least 3 years specifically in OTA, Travel, or high-ticket E-commerce.
• MMP Expertise: Expert-level hands-on experience with Adjust (mandatory).
• Market Knowledge: Deep understanding of the KSA digital landscape and elite consumer behavior.
• MarTech Stack: Proficiency in GA4, GTM (Server-Side), and SQL/Data Visualization tools (is a plus).
• Mindset: A Core Mind for performanceyou trust data over intuition and can defend a scaling decision to the Board.

If you are interested, kindly send your updated CV mentioning (Senior Performance Marketing) in the subject to:

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