Senior Performance Marketingis required for Hojuzat Company to lead our expansion across the GCC market.
Location:Dokki, Giza (On-site)
Hojuzat Website:www.hojuzat.com
Responsibilities:
1. Full-Funnel Performance Engineering
- Budget Ownership: Manage and optimize a monthly spend across Web and App channels (Meta, Snapchat, TikTok, Google Search/UAC/ASA).
- The Gen Z Pivot: Design and execute high-conversion campaigns specifically targeting the Saudi Elite (Gen Z/Millennial) segment.
- Commercial Alignment: Synchronize all paid media with the Commercial Calendar, ensuring aggressive scaling for exclusive inventory and luxury resort peaks.
2. Technical Infrastructure & Attribution
- Adjust Mastery: Act as the internal owner of the Adjust MMP. Configure event mapping, probabilistic matching, and SKAN 4.0 to solve the iOS tracking gap for our high-net-worth audience.
- Omnichannel Tracking: Work with the MarTech team (Server-Side GTM) to ensure 0% data leakage between Web searches and App bookings.
- Deep Linking: Implement and monitor Universal Links/Deep Linking strategies to ensure a seamless Web-to-App user journey.
3. Data & Legacy Integration
- Offline-to-Digital Bridge: Ingest 10 years of offline customer data into digital platforms for advanced Retargeting and Lookalike (LAL) modeling.
- Data-Driven Decisions: Conduct rigorous A/B testing on bidding models (tCPA vs. tROAS) and creative hooks to drive down CAC while increasing Booking Velocity.
4. Creative & AI Leadership
- Content Direction: Brief the design team on Elite performance creative that resonates with the new generation without sacrificing brand prestige.
- AI Workflow: Integrate LLMs/AI tools into the daily workflow for search-term analysis, copy generation, and high-speed creative iteration.
Requirements
- Experience: 6+ years in Performance Marketing, with at least 3 years specifically in OTA, Travel, or high-ticket E-commerce.
- MMP Expertise: Expert-level hands-on experience with Adjust (mandatory).
- Market Knowledge: Deep understanding of the KSA digital landscape and elite consumer behavior.
- MarTech Stack: Proficiency in GA4, GTM (Server-Side), and SQL/Data Visualization tools (is a plus).
- Mindset: A Core Mind for performanceyou trust data over intuition and can defend a scaling decision to the Board.
If you are interested, kindly send your updated CV with portfolio mentioning (Senior Performance Marketing) in the subject to:
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