The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.
This role defines content pillars, platform strategies, publishing frameworks, audience segmentation approaches, and performance optimization plans across the full portfolio. It is responsible for translating brand and business priorities — set by Brand Managers and senior leadership — into cohesive digital storytelling strategies that drive measurable growth, engagement, and demand.
The Social Media & Content Strategist works closely with Brand Managers to ensure social and content plans are aligned with brand positioning and campaign objectives. The role also partners with PR & Communications to integrate earned media narratives into digital content, and with Digital & Performance Marketing to align organic and paid strategies.
Beyond strategy, this role is responsible for briefing content production teams, setting quality and platform standards, and ensuring that agency-produced content meets the same benchmarks as in-house work.
This role owns:
- Social media strategy and content direction across all QC+ brands
- Content pillar definition, platform strategy, and audience segmentation
- Content calendar development in partnership with Brand Managers
- Creative briefing for content production teams
- Campaign content strategy for major activations and seasonal moments
- Social media performance tracking, reporting, and optimization
- Content quality standards and governance across in-house and agency output
- Community management frameworks and tone of voice standards
The role works in close coordination with Brand Managers, Digital Marketing, PR & Communications, and content production teams.
Key Responsibilities
1. Social Media & Content Strategy
- Develop and own the overall social media and content strategy aligned with organizational and brand objectives
- Define content pillars, platform-specific approaches, and audience segmentation strategies for each brand
- Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross-brand synergies
- Identify trends, cultural moments, and content opportunities that enhance visibility and relevance
- Lead experimentation across formats including reels, carousels, stories, short-form video, and emerging platform features
2. Content Planning & Calendar Management
- Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging
- Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans
- Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments
- Ensure content planning cycles are disciplined, with adequate lead time for production and approval
3. Campaign Content Strategy
- Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations
- Develop campaign-specific content frameworks covering messaging, format mix, platform deployment, and sequencing
- Collaborate with Brand Managers and PR & Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels
- Conduct post-campaign content performance reviews with clear learnings and recommendations
4. Content Production Briefing & Quality Standards
- Translate content strategy into clear, actionable creative briefs for content production teams
- Set and enforce content quality standards, platform specifications, and brand consistency across all output
- Review and approve content before publication to ensure strategic alignment and production quality
- Ensure agency-produced social media content meets the same standards and frameworks as in-house content
This role defines the WHAT: themes, messaging, formats, and platform direction. Content production teams deliver the HOWL: shoots, edits, and design execution.
5. Performance & Optimization
- Own social media performance tracking across all brands, monitoring engagement quality, audience growth, conversion signals, and content effectiveness
- Provide regular performance reporting to Brand Managers and senior leadership with clear insights and optimization recommendations
- Optimize content strategy, format mix, and posting cadence based on data and audience insights
- Work with the Digital Marketing Specialist to align organic content performance with paid media strategy
6. Community Management & Governance
- Define and maintain community management guidelines, response frameworks, and escalation protocols across all brand accounts
- Set tone of voice standards for community interaction, ensuring consistency with each brand's positioning
- Provide guidance to Marketing Specialists and agency teams on best practices for community engagement
- Monitor audience sentiment and surface insights that inform content and brand strategy
7. Agency Oversight (Social Media Content)
- Set content frameworks, quality benchmarks, and brand standards that external agency partners must follow for social media content production – for accounts managed by external agencies
- Review agency-produced content plans and output to ensure alignment with brand positioning and platform strategy
- Provide structured feedback to agencies
- Collaborate with Brand Managers on agency performance reviews as they relate to social media and content quality
Qualifications
- Bachelor's degree in Marketing, Communications, Media, or a related field
- 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility
- Proven experience leading social media and content strategy across multi-brand or multi-channel portfolios
- Strong understanding of analytics tools, platform insights, and content performance measurement
- Experience briefing and directing content production teams, including video, design, and copywriting
- Experience setting standards for and overseeing agency-produced social media content
- Experience in hospitality, lifestyle, or cultural sectors is preferred
- GCC or Middle East experience is strongly preferred
- Strategic thinker with strong digital fluency and platform expertise
- Deep understanding of audience behavior, content trends, and platform dynamics across Instagram, TikTok, YouTube, LinkedIn, and emerging channels
- Ability to maintain distinct brand voices across a diverse portfolio while ensuring strategic coherence
- Analytical mindset with the ability to translate data into actionable content decisions
- Strong creative judgment — able to evaluate content quality and provide clear, constructive direction
- Confident communicator who can lead through influence, particularly when briefing production teams and setting standards for agency partners
- Highly organized and deadline-driven, with the ability to manage multiple brands and content streams simultaneously
- Comfortable operating in a fast-paced environment where priorities shift and adaptability is essential
