Strategic Planning: Develop and implement marketing strategies aligned with business objectives, leveraging market trends and customer insights.
Campaign Management: Design, plan, and execute multi-channel marketing campaigns (digital, social, offline, events) and post-event analysis. Ensure campaigns drive sales growth and increased customer engagement.
Logistics & Materials Coordination: Coordinate event logistics and ensure timely delivery of marketing materials.
Agency Management: Select, onboard, and manage marketing agencies for event planning and execution. Negotiate contracts and monitor agency performance against agreed KPIs and timelines.
Budget Control: Prepare and manage marketing event budgets, ensuring cost efficiency and measurable ROI.
Cross-Functional Collaboration: Work closely with internal teams (Sales, Product, Operations) to ensure event alignment with business priorities.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 6 years of relevant experience in marketing event management and agency coordination.
Proven ability to plan, execute, and oversee multiple projects simultaneously in a fast-paced environment.
Exceptional interpersonal, communication, and negotiation skills to manage stakeholders and vendors effectively.
Highly detail-oriented with strong organizational and time-management capabilities.
Familiarity with digital marketing strategies and event technology platforms is an advantage.
