Commercial Director

Our client is a leading FMCG manufacturer with a portfolio of well-established brands operating across multiple channels and markets. As part of their continued growth strategy, they are seeking an experienced Commercial Director to lead the overall commercial agenda, drive sustainable revenue growth, and strengthen market leadership.

The Commercial Director will be responsible for developing and executing the commercial strategy across sales, key accounts, distributors, and strategic customer relationships. This is a pivotal role requiring a blend of strategic vision, commercial acumen, and operational excellence.

Key Responsibilities

• Develop and execute the company's commercial strategy in line with overall business objectives.
• Drive sustainable growth in revenue, market share, and profitability.
• Lead and develop high-performing sales and commercial teams.
• Build and strengthen relationships with key customers, distributors, retailers, and strategic partners.
• Negotiate major commercial agreements and long-term customer partnerships.
• Identify new business opportunities, routes to market, and growth channels.
• Ensure effective pricing, trade investment, promotional planning, and margin management.
• Collaborate closely with Marketing, Supply Chain, Finance, Operations, and Product teams to deliver business objectives.
• Analyse market trends, customer insights, and competitive activity to inform commercial decisions.
• Lead budgeting, forecasting, and annual business planning processes.
• Establish clear performance metrics and drive a culture of accountability and continuous improvement.
• Represent the business externally with customers, industry bodies, and key stakeholders.

Candidate Profile

• Proven experience in a senior commercial leadership role such as Commercial Director, Sales Director, Business Director, or General Manager within FMCG, consumer goods, manufacturing, food & beverage, building materials, or a related sector.
• Demonstrated success delivering significant revenue growth and commercial transformation.
• Strong experience managing key accounts, distributors, and multi-channel sales environments.
• Excellent understanding of commercial strategy, pricing, profitability, and P&L management.
• Experience leading and developing high-performing teams.
• Strong negotiation, influencing, and stakeholder management skills.
• Strategic thinker with the ability to translate plans into measurable business outcomes.
• Bachelor's degree in Business, Marketing, Commerce, or a related discipline. MBA advantageous.

What We're Looking For

We are seeking a commercially driven leader who combines strategic vision with strong execution capability. The successful candidate will be an inspiring people leader, a trusted business partner, and a highly credible commercial professional capable of delivering growth in a dynamic and competitive environment.

This represents an excellent opportunity to join a successful organisation and play a key role in shaping its future growth and market position.