JobSummary
The Digital Marketing Specialist is responsible for digital marketing activities across paid media, social media, email marketing, SEO, analytics, and website performance. The role is handson and executionfocused, ensuring accurate implementation, crosschannel consistency, and operational support for all eventrelated digital activities.
KeyRolesandResponsibilities
- Execute SEO initiatives across event websites and digital assets in line with approved strategies and plans.
- Conduct keyword research and search intent analysis to support event positioning and organic growth.
- Collaborate with content and digital teams to align SEO efforts with marketing objectives.
- Monitor and improve technical SEO performance, including site architecture, crawlability, indexation, page speed, and mobile optimization.
- Identify technical SEO issues using industry tools and best practices.
- Coordinate with IT and developers to ensure timely implementation of fixes and improvements.
- Manage SEO implementation within WordPress, including metadata, page optimization, and plugin configuration.
- Perform HTML/CSS and CMS-level edits to support SEO, page design, layout, and content formatting.
- Ensure all technical updates maintain site stability, performance, and SEO integrity.
- Optimize on-page elements such as headings, internal linking, URL structures, and content hierarchy.
- Support SEO-driven content by providing keyword inputs and optimization guidelines.
- Ensure content follows SEO best practices while maintaining readability and relevance.
- Execute paid media campaigns end-to-end, including campaign and audience setup, budgeting, targeting, monitoring, and reporting, ensuring campaigns support conversion, lead generation, website traffic, and event awareness.
- Support the preparation of social media plans and coordinate with the Social Media team to ensure messaging, content delivery, and timelines remain consistent and aligned with overall marketing objectives.
- Plan, execute, and manage email marketing campaigns using the company's in-house CRM system.
- Build and edit email templates using HTML and CSS, ensuring responsive design and cross-device compatibility.
- Align email content with SEO, content, and broader digital marketing strategies.
- Assist in maintaining and implementing tracking tools (GA4, GTM, Pixels), ensuring proper tagging and reporting across campaigns, and extracting key insights to support decision-making.
- Track organic and campaign performance using GA4, Google Search Console, and SEO tools such as SEMrush and Ahrefs.
- Analyze data to identify trends, opportunities, and areas for improvement.
- Prepare performance reports with actionable insights aligned with marketing objectives.
KeySkillsandQualifications
- Bachelor'sdegreeinMarketingorrelatedfieldwithaminimumof23yearsofhands-onend-to-end execution of paid ad campaigns, website management, social media coordination, experience.
- ProvenexperiencemanagingSEOandemailmarketingcampaignsend-to-end.
- StrongexperienceworkingwithWordPress-basedwebsites.
- PracticalexperienceusingHTMLandbasicCSSforon-pageoptimization,contentstructuring,andemailtemplatedevelopment.
- Experienceintheevents,B2B,ormulti-brandenvironmentisastrongadvantagebutnotnecessary.
