Head of Marketing
Duabi
We're looking for a senior marketing leader with deep experience across B2B SaaS and/or consumer growth to build a trusted brand, drive demand, and own the full marketing function end to end.
The Role
This role owns brand, growth, and go-to-market strategy in full and sits at the intersection of strategy and execution.
The position blends:
- Strategic brand building
- Performance and demand generation
- PR and positioning
- Marketing technology and analytics
You'll work closely with founders, product, sales, and partnerships to shape a category-defining brand and a revenue-driving growth engine. This is a hands-on leadership role, not a pure people-management position.
What You'll Own
Brand & Positioning
- Define and evolve the brand narrative, messaging, and voice
- Position the product clearly across growth, rewards, and incentives, using accessible language
- Own website messaging, sales materials, case studies, and product marketing
Growth & Demand Generation
- Own inbound and outbound marketing strategy to drive qualified pipeline
- Design and execute experiments across:
- Content
- Partnerships
- Lifecycle marketing
- Selective paid channels
- Collaborate with sales to improve funnel conversion
PR & Communications
- Lead PR strategy including announcements, thought leadership, and executive visibility
- Manage agency relationships as needed
- Develop narratives that resonate with brands, operators, and partners
Marketing Technology & Integrations
- Own the marketing stack (CRM, automation, analytics, attribution)
- Ensure tight integration between marketing, sales, and product data
- Optimize workflows across CRM and analytics tools
Analytics & Performance
- Define and track core marketing KPIs:
- CAC
- Conversion rates
- Pipeline contribution
- Activation and retention
- Use data to guide prioritization and spend
- Build clear, actionable reporting for leadership
What We're Looking For
Required
- 812+ years of experience in senior marketing roles
- Experience leading brand and growth in B2B SaaS or B2B2C environments
- Strong understanding of full-funnel marketing
- Experience working closely with sales and product teams
- Excellent written and verbal communication skills
Strongly Preferred
- Experience in fintech, payments, marketplaces, or incentive-driven products
- Familiarity with emerging digital ecosystems without needing to be deeply technical
- Experience scaling marketing from early-stage to growth
- Hands-on experience with modern marketing technology and analytics stacks
