About ZainCash
ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA's Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit www.zaincash.iq.
Responsibilities
- Develop and execute a holistic marketing strategy that balances Brand Awareness (Marcom) with Performance Marketing (Growth)
- Lead the execution of user acquisition (UA) campaigns, focusing on lowering Customer Acquisition Cost (CAC) while increasing ROI
- Oversee the marketing budget, ensuring funds are allocated efficiently across digital and traditional channels based on attribution data
- Champion the use of tools like Adjust to track campaign sources, attribute installs correctly, & Oversee Customer Engagement campaigns using tools to drive retention and reduce churn
- Manage and mentor a diverse team, including the Marcom Manager, Graphic Designers, and Marketing Supervisors
- Lead and Implement specialized CVM (Customer Value Management) journeys
- Align with Product and Sales teams to ensure marketing campaigns support new feature launches and merchant network expansion
- Maintain brand consistency and communication across all channels (In-app, Podcast, Social, PR, and Offline)
- Conduct competitor analysis and market research to stay ahead of Fintech trends in Iraq and the region
Requirements
- Experience: 5+ years of Marketing experience. At least 2 years as a Marketing Manager.
- Education: Bachelor's degree. MBA is a plus.
