Senior Media Buyer

Location: Remote

Type: Full-time

Reporting to: Growth / Leadership

ROLE OVERIVEW

We're hiring a Performance Media Buyer to execute, manage, and optimise paid acquisition across Meta and TikTok, operating across multiple cities and countries.

This role requires strong understanding of auction mechanics, budget control, creative fatigue, and funnel performance, with clear ownership of monitoring cadence, budget pacing, impression delivery, CPM, CPI, web leads, and CAC at a city, campaign, and device-type level.

You'll be managing multiple concurrent campaigns across different markets, requiring disciplined monitoring cadence and the ability to identify performance shifts quickly.

CORE RESPOSIBILITES

Paid Media Execution & Ownership

Manage and optimise paid acquisition across Meta and TikTok

Operate multiple simultaneous campaigns across different cities and countries with city-level accountability

Build, maintain, and iterate Dynamic Creative & Advantage+ campaigns (Meta) and Smart/Dynamic campaigns (TikTok)

Execute full-funnel campaigns including prospecting, retargeting, reactivation, and web lead generation

Monitoring Frequency & Performance Control

Monitor live campaigns daily across all active markets (spend pacing, impressions, CPM, CPI, CPL)

Conduct structured multi-weekly performance reviews segmented by city, campaign, and device type

Run weekly campaign health checks to identify creative fatigue, frequency saturation, and auction pressure

Maintain monitoring discipline across 10+ concurrent campaigns without performance blind spots

Escalate issues immediately when KPIs drift outside thresholds

Budget Management & Pacing

Own daily, weekly, and monthly budget management across multiple campaigns

Reallocate budgets dynamically across cities, campaigns, platforms, and devices based on performance signals

Prevent overspend in underperforming or saturated markets

Impressions, CPM, CPI & Web Leads

Own impression delivery, CPM, CPI, and CPL targets by city, campaign, and device

Ensure impression volume supports learning and testing across all active campaigns

Diagnose auction pressure, creative fatigue, and funnel friction

Creative Refresh & Content Velocity

Vertical video: new creatives weekly

Static creatives: refresh every 23 weeks

Provide data-backed feedback to content teams

Track creative frequency and fatigue signals across multiple campaigns to inform refresh priorities

Testing & Experimentation

Run structured A/B tests across creatives, audiences, formats, bids, and landing pages

Use platform-native testing tools

Roll learnings out across markets

Reporting

Bi-weekly and monthly reporting

Report spend, pacing, impressions, CPM, CPI, CPL, CAC by city and device

Communicate what changed, why, and next actions

REQUIRED EXPERIENCE

25+ years Meta & TikTok media buying experience

Multi-city or multi-country campaign experience managing 5+ concurrent campaigns

Strong understanding of CPM, CPI, CPL, CAC and auction mechanics

Experience with Dynamic Creative and Smart campaigns

Proven ability to maintain monitoring discipline and catch performance issues early across multiple campaigns

KEY METRICS

Primary: Budget pacing, Impressions, CPM, CPI, Web Leads / CPL and CAC

Monitoring: Daily campaign checks, multi-weekly city-level reviews, weekly creative fatigue analysis.